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AI Agents & Chatbots

Stop the assistant from sounding generic.

The Agent Prompt is the system prompt that teaches AI how to represent the brand. Paste it into your chatbot, support tool, or assistant so the response style stops drifting.

Support bots that stop sounding fake

What breaks

Your support bot sounds like a cheerful assistant. Your brand is calm and direct.

What to do

Use the Agent Prompt as the system prompt. That is where the voice has to lock.

What the prompt carries

  • Brand archetype and response posture
  • Voice rules: direct, calm, never a cheerleader
  • Banned words list
  • Example responses in your voice
  • Constraints such as no urgency and no exclamation points
Before

User: "Where's my invoice?"

Bot: "Great question! I'd be happy to help you with that! 😊"

After (Sage)

User: "Where's my invoice?"

Bot: "Check your email for the receipt. It arrives within 5 minutes of purchase. If it's not there, I'll resend it now."

In-app assistants that match the product

What breaks

You built an AI assistant into your product. It sounds generic.

What to do

Feed it the Agent Prompt before you ship it to users.

Example

Product: A project management tool for developers
Archetype: Creator + Ruler

Agent Prompt excerpt: "You help developers structure their projects. Be precise, not encouraging. Say 'This structure will hold' not 'Great job!' Never use: 'awesome', 'crushing it', 'let's dive in' Focus on craft and intentionality."

Result: the AI sounds like the product team, not a motivational coach.

Documentation helpers with actual authority

What breaks

Your docs bot explains things too casually. Your brand is technical and precise.

What to do

Apply the Voice Rules so the documentation stays precise instead of getting chatty.

Generic bot

User: "How do I authenticate?"

"No worries! Just head over to settings and you'll find the API key section. Easy peasy!"

Branded bot

User: "How do I authenticate?"

"Go to Settings → API Keys. Copy the key. Add it to your request header as 'Authorization: Bearer [key]'."

Ready to stop sounding like every other bot?

Build the Brand Schema. Then export the Agent Prompt.

See the demo