What is a Brand Schema?

A Brand Schema is the canonical source of truth for your product's brand. It captures positioning, audience, voice, visuals, and constraints in a structured format that generates consistent outputs across all channels. Think of it as your brand's DNA expressed through 15 different outputs.

What outputs does Vox Animus generate?

Vox Animus generates 15 outputs: Vision & Purpose, Mission Statement, Target Audience, Brand Promise, Positioning, Rebrand Prompt, Voice Rules, Foundation Prompt, Visual Direction, Messaging Angles, Social Bio, Agent Prompt, Constraints, JSON-LD Schema, and LLMS.txt. These cover everything from app reskinning to AI search optimization.

What is a Rebrand Prompt?

A Rebrand Prompt is a comprehensive, copy-paste prompt you use in AI coding tools like Bolt, Cursor, Lovable, or v0 to reskin your existing application. It includes your positioning, target user description, brand energy, visual direction, voice rules, and constraints.

How is Vox Animus different from other brand tools?

Vox Animus doesn't generate your brand for you. It structures what you already know through 9 focused sprints, then enforces it through hard constraints like banned words and anti-references. It's specifically designed for indie developers using AI coding tools, not agencies or large teams.

What are JSON-LD and LLMS.txt outputs?

JSON-LD is structured data that helps AI search engines (ChatGPT, Claude, Perplexity, Google SGE) understand your product. LLMS.txt is a markdown file that tells AI crawlers what your site is about and how to index it. Both improve your discoverability in AI-powered search.

How long does it take to create a Brand Schema?

Most users complete all 9 sprints in 60-90 minutes. Each sprint takes 5-15 minutes. The system provides all 15 outputs instantly based on your inputs.

Use Cases

Your Brand Schema, working.

Name: Brand Schema
Brand: Vox Animus

You built your Brand Schema. Now use it. These are the five highest-leverage applications for indie builders who need their brand to stay consistent across every touchpoint.

Paste into Bolt, Cursor, or Lovable

Your Rebrand Prompt and Foundation Prompt are designed to be pasted directly into AI coding tools. They contain the exact context needed to reskin an existing app or build a new one with your brand embedded from the start.

Bolt reskinCursor themingLovable brand lockComponent stylingDesign system setup

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Write consistent marketing content

Your Voice Rules, Copy Angles, and Social Bios give you a playbook for every piece of marketing content. No more rewriting your landing page 12 times because nothing sounds right.

Landing pagesSocial postsEmail campaignsProduct descriptionsAd copy

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Configure AI agents with your brand voice

The Agent Prompt is a system prompt for your product's AI assistant. It teaches the AI your voice, constraints, and personality so every interaction feels branded.

Customer support botsIn-app assistantsDocumentation helpersOnboarding guidesEmail responders

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Brief designers, writers, and freelancers

Your Brand Summary PDF and Brand Schema are handoff documents. Send them to anyone who needs to create something for your brand. They'll know exactly what to do and what not to do.

Designer briefsWriter guidelinesContractor onboardingAgency handoffsTeam alignment

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Pitch with clarity and consistency

Your Positioning Statement and Taglines are designed for high-stakes communication. Use them in pitch decks, one-pagers, and investor emails to explain what you built in one sentence.

Pitch decksOne-pagersInvestor emailsDemo day slidesPress releases

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Ready to build your Brand Schema?

Five minutes of focused questions. A brand foundation you can actually use.

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