Case Studies
Real Brand Strategy.
Fictional Brands.
Each case study shows how locked brand decisions cascade into buttons, forms, copy, and micro-interactions. Those decisions live inside a Brand Schema. These are fictional brands built with the Vox Animus methodology.
Retreat Planning
Grove
Team retreats, actually planned
Transformed retreat coordination from task management into care work through Caregiver archetype.
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Video Testimonials
Fable
Video testimonials reimagined
Transformed from generic SaaS testimonial collector to editorial storytelling platform through philosophical positioning.
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Developer Tools
Marker
Bug reporting widget that captures everything developers need
Shifted from feature-first marketing to developer empathy. Leads with the pain, not the solution.
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Build Your Own Brand Schema
Explore the interactive demo and see how the system holds together.
Try the Demo