Frequently Asked Questions

A Brand Schema is structured data that defines your brand. Think of it like a database schema, but for brand decisions instead of database tables.

It captures nine components: Vision, Mission, Audience, Promise, Positioning, Persona, Voice, Visual Direction, and Constraints. Each component locks a specific decision about how your brand works.

The output is something you can paste directly into AI tools. When you give Bolt or Cursor your Rebrand Prompt, it has the context to make design decisions that match your intent.

ChatGPT generates one-off content. Vox Animus creates an enforcement system.

When you prompt ChatGPT, you get a single output based on that single prompt. There's no structure ensuring consistency across your landing page, error messages, emails, and social posts. Each prompt starts fresh.

A Brand Schema is different. It captures constraints that apply everywhere. Your voice rules travel with you into every context. Your visual direction stays consistent across tools. The schema is the source of truth, not each individual generation.

Tool. You do the thinking. Vox Animus structures it.

A branding agency interviews you, disappears for weeks, and returns with deliverables you may or may not agree with. The process is opaque and expensive.

Vox Animus is transparent. You answer questions. The tool structures your answers into an enforceable schema. You own the process and the output. It costs less than a single agency meeting.

A foundry transforms raw material through force and heat into something new. A brand foundry does the same with your product intent.

You have ideas about what your product is, who it's for, and how it should feel. Those ideas are scattered across your head, your docs, and your existing copy. A foundry shapes them into something solid and usable.

We call it a foundry, not a generator, because we're not inventing your brand. We're forging and structuring what's already there.

Nine focused sprints, each locking one brand decision:

1. Vision: Where you're headed 2. Mission: How you get there 3. Audience: Who this is for 4. Promise: What they can expect 5. Positioning: How you're different 6. Persona: Your brand archetype 7. Voice: How you sound 8. Visual: How you look 9. Constraints: What you never do

The order matters. Each sprint builds on the previous. You can't define voice without knowing your archetype. You can't set constraints without understanding your positioning.

About 30 to 60 minutes for a complete Brand Schema. Less if you're clear on your product. More if you're still figuring things out.

You can unlock the Rebrand Prompt after completing 5 sprints. Full completion takes all 9. Most people spend 5 to 10 minutes per sprint.

Compare this to hiring an agency: 4 to 8 weeks and 10 to 50 thousand dollars. Vox Animus compresses the strategic work into a focused session you control.

Yes. Your progress saves automatically.

Each sprint locks when you complete it. Locked sprints persist. You can close the browser, come back tomorrow, and continue where you left off.

Drafts persist indefinitely for paid accounts. Free tier drafts expire after 30 days of inactivity.

The tool helps you figure it out. You don't need to arrive knowing the answer.

There are 12 archetypes: Sage, Creator, Ruler, Caregiver, Innocent, Explorer, Rebel, Hero, Magician, Lover, Jester, and Everyman. Each has examples and descriptions to help you recognize which feels right.

Pick what resonates. You can change it later if you realize something else fits better. Most people land on their archetype within a few minutes of reading the descriptions.

You get everything you need to enforce your brand across AI tools and human collaborators.

Core outputs: Positioning Statement, Rebrand Prompt (for AI tools), Voice Rules, Visual Direction, Taglines, Copy Angles, Social Bio, Agent Prompt, Foundation Prompt, and a Brand Summary PDF.

Some outputs unlock at BRAND_READY (5 sprints). The complete suite unlocks at BRAND_COMPLETE (9 sprints). Every output has a copy button for easy pasting.

The Rebrand Prompt is a paste-ready prompt for AI coding tools. It tells Bolt, Cursor, Lovable, or v0 how to style your product according to your Brand Schema.

To use it: Copy the prompt. Open your AI coding tool. Paste it into the chat. Describe what you want to reskin. The tool now has context about your brand: colors, typography direction, voice rules, and visual principles.

It won't redesign everything magically. But it will make directionally correct choices instead of defaulting to generic shadcn aesthetics.

Yes. That's the point.

The Rebrand Prompt is designed for AI coding tools. Paste it into any LLM-powered development tool. The prompt provides context that shapes how the tool generates CSS, component styling, and copy.

It works best with tools that maintain context across a session. Lovable and Cursor handle this well. Bolt works but may need the prompt re-pasted occasionally.

You own the outputs completely. Edit whatever you want.

Think of generated outputs as starting points, not commandments. Most people copy them, paste into their projects, and tweak from there. Some use them exactly as generated. Both approaches work.

You can also regenerate with different inputs if the output misses the mark. The schema adapts to your corrections.

No. Vox Animus does not generate logos, icons, or illustrations.

What it does provide: Color palette direction. Typography recommendations. Visual mood guidelines. Imagery principles. These give you (or a designer, or Midjourney) clear direction for creating assets.

Auto-generated logos are almost always bad. A structured brief for a human designer or AI image tool produces much better results than a logo-generator.

A Brand Schema is upstream of a style guide. The schema is strategic foundation. The style guide is visual execution.

Style guides tell you: use hex #C24516 for accents. Brand Schemas tell you: why that color, what it communicates, and what colors to never use.

You can create a style guide from your Brand Schema. You cannot create a meaningful schema from a style guide. Strategy first, then execution.

No. You need clarity about your product, not design expertise.

If you know what you built, who it's for, and what makes it different, you have enough. The tool structures these answers. It doesn't require you to know color theory or typography.

Design execution comes after export, when you implement the schema in your actual product. At that point, the schema guides your decisions (or your designer's decisions) regardless of skill level.

You can use Vox Animus to codify what exists and identify what's missing.

Many founders have scattered brand elements: a logo, some copy, a color they use, a vague sense of voice. A Brand Schema organizes these into an enforceable system.

The process might surface conflicts. Maybe your copy sounds playful but your visuals are serious. That's valuable information. Resolving those conflicts makes your brand coherent.

Yes, depending on your plan tier.

Free tier: One schema at a time. One tier: Three concurrent schemas. Max tier: Unlimited schemas with parent-child relationships for product families.

Multiple schemas are useful for: different products, testing different positioning approaches, or creating sub-brands under a parent brand.

We store your inputs, outputs, and sprint decisions. Nothing else.

Your data is not used to train any models. You can delete your account and all associated data at any time. We don't sell data or share it with third parties.

The data exists solely to let you resume your work and regenerate outputs. You control it.

Currently, Vox Animus is optimized for English. The interface, examples, and generated copy are all in English.

If your brand operates in another language, you can use the structured outputs (archetypes, constraints, visual direction) and translate the copy elements yourself. The strategic framework transfers across languages.

Multi-language support is planned but not yet released.

The demo shows 45+ fictional brand examples across all 12 archetypes. You can explore complete Brand Schemas for brands that don't exist.

Why fictional? It lets you see the full range of what the tool produces without being distracted by whether you agree with a real brand's choices. You can focus on the structure and quality of outputs.

Navigate by archetype, browse example brands, and see every output type. The demo is fully interactive.

The demo includes detailed examples. Try Driftwood (Creator archetype) or Momentum (Hero archetype) to see complete schemas with all outputs.

These are fictional but high-fidelity. They show exactly what a completed Brand Schema looks like, including Rebrand Prompt, Voice Rules, Visual Direction, and Constraints.

Real customer schemas are private. The demo examples serve as proof of what the framework produces.

The fictional examples are a feature, not a limitation.

Testing across 45+ fictional brands means we validated the framework across every archetype, multiple industries, and diverse positioning strategies. Real brands would limit testing scope and require permission.

The framework is real. The examples prove it works. When you use the tool, you're applying the same framework to your actual brand.

You'll know based on how much you edit the outputs.

Light edits mean the schema captured your intent well. Heavy rewrites mean something was unclear in your inputs. If you have to rewrite everything, the inputs need adjustment.

There's a 'Mark as Shipped' feature for tracking which outputs you actually implement. Over time, this helps identify which parts of your schema are working.

Regenerate. Adjust your inputs. Try again.

The tool reflects what you put in. If the output feels wrong, look at which input led there. Often a vague audience definition or unclear positioning creates off-target outputs.

You can iterate as many times as you want. Each regeneration incorporates your prior feedback through the locked sprints.

Not yet publicly. We're collecting case studies with permission from users who ship with their Brand Schemas.

The demo shows what the output looks like. But we can't show you 'this generic landing page became this branded one' without real customer permission and their actual implementations.

If you want to be featured as a case study after you ship, reach out. We'd love to document your process.

Vox Animus uses one-time payments. No subscriptions.

Sandbox (Free): Explore 40+ sample brand schemas. Read-only demo access. No brand creation.

Core ($139 one-time): Create 1 complete Brand Schema with 7 core outputs including Rebrand Prompt, Voice Rules, and Visual Direction.

Complete ($199 one-time): Create 3 complete Brand Schemas with all 15 outputs including Foundation Prompt, Agent Prompt, JSON-LD Schema, and LLMS.txt.

Studio ($699 one-time): Everything in Complete plus 60-90 minute working session with Lucas (founder) for live brand strategy guidance.

See full details at /pricing

Yes. The Sandbox tier is completely free.

You can explore all 40+ sample brands in the demo library, view every output type, and understand how the tool works before buying.

No credit card required. No time limit on the free tier.

Your brand shouldn't have a monthly fee attached.

You create the Schema once, it's yours forever. Update it as needed, no recurring cost. This aligns incentives: we get paid when you get value, not when we keep you subscribed.

If you need multiple brands or the Studio session, upgrade by paying the difference. Email lucas@vox-animus.com to upgrade.

30-day refund guarantee.

If you complete all 9 sprints and the outputs don't work when pasted into your AI tool, email lucas@vox-animus.com for a full refund. You keep the Brand Schema you created.

We're reasonable people. If something isn't working, we'll make it right.

Yes. Email lucas@vox-animus.com if you're a student, non-profit, or building open source.

We'll work something out. Brand strategy shouldn't be gatekept by budget alone.

No. Templates apply the same structure to everyone. Vox Animus structures YOUR intent.

A template says: 'Your tagline goes here.' Vox Animus asks what your product does, who it's for, and what makes it different, then generates taglines that fit those specific answers.

The output is authored by you. We just provided the structure. That's a fundamentally different model than fill-in-the-blank templates.

You can. And you probably should, eventually.

Vox Animus is for before you hire, or alongside hiring. Use it when: you need brand direction now, you can't afford agency rates, or you want to give a designer clear constraints to work within.

A designer with your Brand Schema works faster and produces more aligned results than a designer without strategic direction. The schema is a brief, not a replacement for execution.

Your product already has a brand. You just haven't named it.

Every color, font, and word choice you made is a brand decision. Waiting until 'later' means those decisions drift further apart. Looking generic is a branding outcome, just an unintentional one.

Researchers at Stanford found that 46.1% of users judge credibility based on visual design alone. Your 'not ready' product is being judged right now. Might as well be intentional about it.

There's a difference between brand strategy (overkill) and brand decisions (essential).

You don't need a 50-page brand bible. You need three locked choices: one accent color, one font pairing, and one voice principle. Apply them everywhere. That's not overkill. That's coherence.

The cost of looking generic is real: lower credibility, price anchoring to competitors, forgettable first impressions. A 30-minute investment in basic brand constraints pays back immediately.

Each sprint includes examples and guidance. Read those first.

If you're still stuck, email lucas@vox-animus.com. I respond to every message, usually within 24 hours. Describe where you're stuck and what you've tried.

Common sticking points: undefined audience, unclear positioning, choosing between archetypes. These are product clarity problems, not tool problems. Sometimes the block reveals something you need to decide about your product.

Yes. Every output has a copy button. The PDF export is designed for sharing.

You can paste individual outputs (Voice Rules, Visual Direction) into team docs. You can share the full PDF with designers, contractors, or co-founders.

Collaborative editing (multiple people working on one schema simultaneously) is on the roadmap but not yet available.

You own the outputs. Use them however you want.

Recommended next steps: Paste the Rebrand Prompt into Bolt or Cursor. Implement the Visual Direction in your CSS. Apply Voice Rules to all new copy. Share the PDF with anyone who writes or designs for your product.

Come back when you need to iterate. Brands evolve. Your schema should too.

Email support at lucas@vox-animus.com. I read and respond to every message.

Response time is typically within 24 hours. Longer on weekends. If something is broken, say 'urgent' in the subject line.

There's no chat widget or phone support. Email works for this kind of product. The questions are usually substantive enough to deserve thoughtful responses, not quick chat replies.