What is a Brand Schema?

A Brand Schema is the canonical source of truth for your product's brand. It captures positioning, audience, voice, visuals, and constraints in a structured format that generates consistent outputs across all channels. Think of it as your brand's DNA expressed through 15 different outputs.

What outputs does Vox Animus generate?

Vox Animus generates 15 outputs: Vision & Purpose, Mission Statement, Target Audience, Brand Promise, Positioning, Rebrand Prompt, Voice Rules, Foundation Prompt, Visual Direction, Messaging Angles, Social Bio, Agent Prompt, Constraints, JSON-LD Schema, and LLMS.txt. These cover everything from app reskinning to AI search optimization.

What is a Rebrand Prompt?

A Rebrand Prompt is a comprehensive, copy-paste prompt you use in AI coding tools like Bolt, Cursor, Lovable, or v0 to reskin your existing application. It includes your positioning, target user description, brand energy, visual direction, voice rules, and constraints.

How is Vox Animus different from other brand tools?

Vox Animus doesn't generate your brand for you. It structures what you already know through 9 focused sprints, then enforces it through hard constraints like banned words and anti-references. It's specifically designed for indie developers using AI coding tools, not agencies or large teams.

What are JSON-LD and LLMS.txt outputs?

JSON-LD is structured data that helps AI search engines (ChatGPT, Claude, Perplexity, Google SGE) understand your product. LLMS.txt is a markdown file that tells AI crawlers what your site is about and how to index it. Both improve your discoverability in AI-powered search.

How long does it take to create a Brand Schema?

Most users complete all 9 sprints in 60-90 minutes. Each sprint takes 5-15 minutes. The system provides all 15 outputs instantly based on your inputs.

Back to use cases

AI IDE Integration

Name: Brand Schema
Brand: Vox Animus

Your Brand Schema speaks AI.

The Rebrand Prompt and Foundation Prompt are structured specifically for AI coding assistants. Paste them into Bolt, Cursor, or Lovable and watch your brand take shape in code.

Rebrand Prompt: Reskin Existing App

The Problem

You built an MVP in Bolt. It works. It looks like every other Bolt app.

The Solution

Copy your Rebrand Prompt. Paste it into Bolt's prompt. Run it.

What Happens

AI rewrites your color palette
Updates typography to match your archetype
Adjusts component spacing and layout energy
Replaces generic copy with branded voice
Enforces your "never" constraints

Before

Purple gradients, Inter at 400, "powerful solutions"

After

Ochre accents, editorial serif, "built for clarity"

Foundation Prompt: Build with Brand Embedded

The Problem

You're starting a new project. You want your brand baked in from line 1.

The Solution

Start with your Foundation Prompt.

What It Includes

Visual direction (colors, typography, spacing rules)
Voice rules (sounds like, never like, banned words)
Component patterns that match your brand energy
Example copy in your voice

Foundation Prompt for a Sage-archetype dev tool: "Use deep navy (#1a2332) for backgrounds. Headlines in Caudex serif. Body text should be technically precise, never use 'powerful' or 'robust'. Buttons are calm, not urgent. No countdown timers."

Lovable Brand Lock

The Problem

Lovable generates fast. But it drifts into defaults.

The Solution

Lock your Brand Schema into the project context.

How

Copy your Brand Schema (all 9 sprints + outputs)
Add it to Lovable's "Project Context"
Every generation references your schema
Brand stays consistent across iterations

Result: Lovable generates within your constraints, not default SaaS patterns.

Ready to paste your brand into code?

Build your Brand Schema, then export the Rebrand Prompt.

Try the demo →