What is a Brand Schema?

A Brand Schema is the canonical source of truth for your product's brand. It captures positioning, audience, voice, visuals, and constraints in a structured format that generates consistent outputs across all channels. Think of it as your brand's DNA expressed through 15 different outputs.

What outputs does Vox Animus generate?

Vox Animus generates 15 outputs: Vision & Purpose, Mission Statement, Target Audience, Brand Promise, Positioning, Rebrand Prompt, Voice Rules, Foundation Prompt, Visual Direction, Messaging Angles, Social Bio, Agent Prompt, Constraints, JSON-LD Schema, and LLMS.txt. These cover everything from app reskinning to AI search optimization.

What is a Rebrand Prompt?

A Rebrand Prompt is a comprehensive, copy-paste prompt you use in AI coding tools like Bolt, Cursor, Lovable, or v0 to reskin your existing application. It includes your positioning, target user description, brand energy, visual direction, voice rules, and constraints.

How is Vox Animus different from other brand tools?

Vox Animus doesn't generate your brand for you. It structures what you already know through 9 focused sprints, then enforces it through hard constraints like banned words and anti-references. It's specifically designed for indie developers using AI coding tools, not agencies or large teams.

What are JSON-LD and LLMS.txt outputs?

JSON-LD is structured data that helps AI search engines (ChatGPT, Claude, Perplexity, Google SGE) understand your product. LLMS.txt is a markdown file that tells AI crawlers what your site is about and how to index it. Both improve your discoverability in AI-powered search.

How long does it take to create a Brand Schema?

Most users complete all 9 sprints in 60-90 minutes. Each sprint takes 5-15 minutes. The system provides all 15 outputs instantly based on your inputs.

Back to use cases

Brand Handoffs

Name: Brand Schema
Brand: Vox Animus

Your brand, in their hands.

The Brand Summary PDF and full Brand Schema are handoff documents. They define your brand for anyone who needs to create something. No meetings. No back-and-forth. Just clarity.

Designer Briefs

The Problem

You hired a designer. They sent back purple gradients and Humaaans illustrations.

The Solution

Send them your Brand Summary PDF before they start.

What They Get

Visual Direction (colors, typography, layout density)
Brand Energy (archetype, mood, feeling)
Anti-references ("Never bento boxes, never 3D floating objects")
Constraints (hard rules)

Result: The first draft looks like your brand because they had the right constraints.

Writer Guidelines

The Problem

You hired a copywriter. They wrote "seamless solutions" five times.

The Solution

Send them your Voice Rules.

What They Get

Sounds like (direct, calm, exacting)
Never sounds like (a cheerleader, a hype coach)
Banned words list
Example phrases (Do / Don't)

Result: They write in your voice, not theirs.

Freelancer Onboarding

The Problem

Every freelancer reinvents your brand.

The Solution

Make your Brand Schema the onboarding doc.

Process

Send Brand Summary PDF
Point them to specific sections ("Read Voice Rules before writing")
Use the Constraints section as a checklist
Reference the Rebrand Prompt to show the brand in action

Result: Freelancers don't guess. They execute.

Agency Handoffs

The Problem

You're working with an agency. They need to "learn your brand."

The Solution

Your Brand Schema is the brief.

What You Send

Positioning (one-sentence)
Persona summary
Voice Rules
Visual Direction
Constraints

What you skip: 3-hour kickoff meetings where you repeat yourself.

Ready to brief with clarity?

Build your Brand Schema, then export the PDF.

Try the demo →