What is a Brand Schema?

A Brand Schema is the canonical source of truth for your product's brand. It captures positioning, audience, voice, visuals, and constraints in a structured format that generates consistent outputs across all channels. Think of it as your brand's DNA expressed through 15 different outputs.

What outputs does Vox Animus generate?

Vox Animus generates 15 outputs: Vision & Purpose, Mission Statement, Target Audience, Brand Promise, Positioning, Rebrand Prompt, Voice Rules, Foundation Prompt, Visual Direction, Messaging Angles, Social Bio, Agent Prompt, Constraints, JSON-LD Schema, and LLMS.txt. These cover everything from app reskinning to AI search optimization.

What is a Rebrand Prompt?

A Rebrand Prompt is a comprehensive, copy-paste prompt you use in AI coding tools like Bolt, Cursor, Lovable, or v0 to reskin your existing application. It includes your positioning, target user description, brand energy, visual direction, voice rules, and constraints.

How is Vox Animus different from other brand tools?

Vox Animus doesn't generate your brand for you. It structures what you already know through 9 focused sprints, then enforces it through hard constraints like banned words and anti-references. It's specifically designed for indie developers using AI coding tools, not agencies or large teams.

What are JSON-LD and LLMS.txt outputs?

JSON-LD is structured data that helps AI search engines (ChatGPT, Claude, Perplexity, Google SGE) understand your product. LLMS.txt is a markdown file that tells AI crawlers what your site is about and how to index it. Both improve your discoverability in AI-powered search.

How long does it take to create a Brand Schema?

Most users complete all 9 sprints in 60-90 minutes. Each sprint takes 5-15 minutes. The system provides all 15 outputs instantly based on your inputs.

Back to use cases

Marketing Content

Name: Brand Schema
Brand: Vox Animus

One voice. Every channel.

Your Voice Rules and Copy Angles are your marketing playbook. They define what your brand sounds like and what it never sounds like. Apply them to every piece of content you write.

Landing Page Copy

The Problem

Your landing page says "powerful solutions" because you ran out of ideas.

The Solution

Use your Voice Rules and Copy Angles.

Process

Check Voice Rules: "Sounds like: direct, calm, exacting"
Check Banned Words: "Never: powerful, seamless, robust"
Check Copy Angles: Three messaging directions to choose from
Write copy that fits the rules

Before

"Powerful solutions to streamline your workflow and unlock productivity."

After (Sage)

"Track what matters. See patterns clearly. Make decisions faster."

Social Media Bios

The Problem

Your twitter bio is generic. Your LinkedIn bio contradicts it.

The Solution

Use your generated Social Bios.

What You Get

Twitter bio (160 chars, platform-appropriate tone)
LinkedIn bio (professional, credible)
Instagram bio (visual-first)
Each bio reflects your positioning, uses your voice

Example (Sage archetype): Twitter: "Brand strategy for indie builders. No templates. No hype. Schema-based clarity." LinkedIn: "Helping technical founders build enforceable Brand Schemas. Ex-agency strategist, now forging brand systems for solo builders."

Email Campaigns

The Problem

Your emails sound corporate. That's not your brand.

The Solution

Apply your Voice Rules to every email.

Rules in Action

Subject lines: No urgency theater ("Last chance!"). Use curiosity ("Why your brand drifts")
Body copy: No em dashes, no rhetorical questions
CTAs: Direct, not fluffy ("Join waitlist" not "Get started on your journey!")

Product Descriptions

The Problem

Every feature sounds the same.

The Solution

Use your Copy Angles to explain features through your brand lens.

Generic

Feature: "Export to PDF"

"Easily export your work to PDF format."

Branded

Feature: "Export to PDF"

"Lock your decisions into a PDF. Share it. Reference it. Build from it."

Ready to write with consistency?

Build your Brand Schema, then use your Voice Rules everywhere.

Try the demo →