What is a Brand Schema?

A Brand Schema is the canonical source of truth for your product's brand. It captures positioning, audience, voice, visuals, and constraints in a structured format that generates consistent outputs across all channels. Think of it as your brand's DNA expressed through 15 different outputs.

What outputs does Vox Animus generate?

Vox Animus generates 15 outputs: Vision & Purpose, Mission Statement, Target Audience, Brand Promise, Positioning, Rebrand Prompt, Voice Rules, Foundation Prompt, Visual Direction, Messaging Angles, Social Bio, Agent Prompt, Constraints, JSON-LD Schema, and LLMS.txt. These cover everything from app reskinning to AI search optimization.

What is a Rebrand Prompt?

A Rebrand Prompt is a comprehensive, copy-paste prompt you use in AI coding tools like Bolt, Cursor, Lovable, or v0 to reskin your existing application. It includes your positioning, target user description, brand energy, visual direction, voice rules, and constraints.

How is Vox Animus different from other brand tools?

Vox Animus doesn't generate your brand for you. It structures what you already know through 9 focused sprints, then enforces it through hard constraints like banned words and anti-references. It's specifically designed for indie developers using AI coding tools, not agencies or large teams.

What are JSON-LD and LLMS.txt outputs?

JSON-LD is structured data that helps AI search engines (ChatGPT, Claude, Perplexity, Google SGE) understand your product. LLMS.txt is a markdown file that tells AI crawlers what your site is about and how to index it. Both improve your discoverability in AI-powered search.

How long does it take to create a Brand Schema?

Most users complete all 9 sprints in 60-90 minutes. Each sprint takes 5-15 minutes. The system provides all 15 outputs instantly based on your inputs.

Back to use cases

Pitch Materials

Name: Brand Schema
Brand: Vox Animus

Make people get it, fast.

Your Positioning Statement and Taglines are built for clarity. Use them in pitch decks, investor emails, and demo day slides to explain what you built in one sentence.

The One-Sentence Pitch

The Problem

You have 10 seconds to explain your product. You stumble through features.

The Solution

Use your Positioning Statement.

Format

"[Product] is a [category] for [audience] who [struggle]. Unlike [alternative], it [key differentiator]."

Example

"Vox Animus is a brand foundry for indie builders who shipped something real but look generic. Unlike AI copywriters, it structures your intent into an enforceable Brand Schema."

Why It Works

Category: Establishes context
Audience: Shows focus
Struggle: Demonstrates understanding
Differentiator: Explains why you're different

Pitch Deck Headlines

The Problem

Your pitch deck slides say "Market Opportunity" and "Competitive Landscape." Boring.

The Solution

Use your Taglines and Voice Rules to rewrite slide headlines.

Generic pitch deck

Slide 1: "The Problem"

Slide 2: "Our Solution"

Slide 3: "Market Size"

Branded pitch deck

Slide 1: "You know what you built. You just can't explain it consistently."

Slide 2: "Your Brand Schema, locked."

Slide 3: "Every indie builder needs this."

One-Pagers

The Problem

You need a one-page summary of your product. It reads like a feature list.

The Solution

Structure it around your Brand Schema.

Template

[Tagline at top] Problem: [From your Persona description] Solution: [Your Positioning Statement] How it works: [Your Copy Angles] Who it's for: [Your Target Persona] Why now: [From your Core Promise]

Result: A one-pager that sounds like your brand, not a template.

Investor Email Introductions

The Problem

Your cold outreach email is generic. It gets ignored.

The Solution

Lead with your Positioning Statement.

Template

Subject: [Tagline] [Investor name], [Positioning Statement] [One sentence: core moment or proof point] [CTA: Can I send you a demo?] [Your name]

Example

Subject: Brand strategy for indie builders Sarah, Vox Animus is a brand foundry for indie builders who shipped something real but look generic. Unlike AI copywriters, it structures your intent into an enforceable Brand Schema. We just hit 500 waitlist signups in 10 days with zero ad spend. Can I send you a demo? Lucas

Ready to pitch with clarity?

Build your Brand Schema, then use your Positioning Statement everywhere.

Try the demo →