What is a Brand Schema?

A Brand Schema is the canonical source of truth for your product's brand. It captures positioning, audience, voice, visuals, and constraints in a structured format that generates consistent outputs across all channels. Think of it as your brand's DNA expressed through 15 different outputs.

What outputs does Vox Animus generate?

Vox Animus generates 15 outputs: Vision & Purpose, Mission Statement, Target Audience, Brand Promise, Positioning, Rebrand Prompt, Voice Rules, Foundation Prompt, Visual Direction, Messaging Angles, Social Bio, Agent Prompt, Constraints, JSON-LD Schema, and LLMS.txt. These cover everything from app reskinning to AI search optimization.

What is a Rebrand Prompt?

A Rebrand Prompt is a comprehensive, copy-paste prompt you use in AI coding tools like Bolt, Cursor, Lovable, or v0 to reskin your existing application. It includes your positioning, target user description, brand energy, visual direction, voice rules, and constraints.

How is Vox Animus different from other brand tools?

Vox Animus doesn't generate your brand for you. It structures what you already know through 9 focused sprints, then enforces it through hard constraints like banned words and anti-references. It's specifically designed for indie developers using AI coding tools, not agencies or large teams.

What are JSON-LD and LLMS.txt outputs?

JSON-LD is structured data that helps AI search engines (ChatGPT, Claude, Perplexity, Google SGE) understand your product. LLMS.txt is a markdown file that tells AI crawlers what your site is about and how to index it. Both improve your discoverability in AI-powered search.

How long does it take to create a Brand Schema?

Most users complete all 9 sprints in 60-90 minutes. Each sprint takes 5-15 minutes. The system provides all 15 outputs instantly based on your inputs.

Simple, honest pricing

Name: Brand Schema
Brand: Vox Animus

One-time payment. No subscriptions. Own your Brand Schema forever.

Sandbox

Free

Explore sample brand schemas

Explore Demo

Browse 46 example brands
Read-only demo access
View all 15 output types
No brand creation

Core

$139one-time

Essential brand foundation

Get Core

Create 1 complete Brand Schema
9-sprint discovery process
7 core outputs
Positioning statement
Rebrand Prompt (paste into Bolt/Cursor)
Voice Rules
Visual Direction
Messaging Angles
Social Bio
Constraints

Complete

$199one-time

Full brand toolkit

Get Complete

Create 3 complete Brand Schemas
All 7 Core outputs
Plus 8 advanced outputs:
Foundation Prompt (build new apps)
Agent Prompt (AI assistant voice)
JSON-LD Schema (SEO)
LLMS.txt (AI discoverability)
Archetype Profile
Extended Voice Rules
Component Design Specs
Detailed Visual Tokens

Studio

$699one-time

Complete + expert guidance

Book Studio

Everything in Complete
60-90 minute working session
Live brand strategy with Lucas
Sprint guidance and feedback
Post-session schema refinement
Priority email support

Pricing FAQ

Why one-time payment?

Your brand shouldn't have a monthly fee attached. You create the Schema once, it's yours forever. Update it as needed, no recurring cost.

Can I upgrade later?

Yes. Pay the difference to upgrade from Core to Complete, or from Complete to Studio. Email lucas@vox-animus.com to upgrade.

What if it doesn't work?

30-day refund guarantee. If you complete all 9 sprints and the outputs don't work when pasted into your AI tool, email for a full refund. You keep the Schema.

Do you offer discounts?

Yes. Email lucas@vox-animus.com if you're a student, non-profit, or building open source. We'll work something out.

Not sure which tier is right for you?

Start with the free demo