What is a Brand Schema?

A Brand Schema is the canonical source of truth for your product's brand. It captures positioning, audience, voice, visuals, and constraints in a structured format that generates consistent outputs across all channels. Think of it as your brand's DNA expressed through 15 different outputs.

What outputs does Vox Animus generate?

Vox Animus generates 15 outputs: Vision & Purpose, Mission Statement, Target Audience, Brand Promise, Positioning, Rebrand Prompt, Voice Rules, Foundation Prompt, Visual Direction, Messaging Angles, Social Bio, Agent Prompt, Constraints, JSON-LD Schema, and LLMS.txt. These cover everything from app reskinning to AI search optimization.

What is a Rebrand Prompt?

A Rebrand Prompt is a comprehensive, copy-paste prompt you use in AI coding tools like Bolt, Cursor, Lovable, or v0 to reskin your existing application. It includes your positioning, target user description, brand energy, visual direction, voice rules, and constraints.

How is Vox Animus different from other brand tools?

Vox Animus doesn't generate your brand for you. It structures what you already know through 9 focused sprints, then enforces it through hard constraints like banned words and anti-references. It's specifically designed for indie developers using AI coding tools, not agencies or large teams.

What are JSON-LD and LLMS.txt outputs?

JSON-LD is structured data that helps AI search engines (ChatGPT, Claude, Perplexity, Google SGE) understand your product. LLMS.txt is a markdown file that tells AI crawlers what your site is about and how to index it. Both improve your discoverability in AI-powered search.

How long does it take to create a Brand Schema?

Most users complete all 9 sprints in 60-90 minutes. Each sprint takes 5-15 minutes. The system provides all 15 outputs instantly based on your inputs.

Video Testimonials

Fable

Name: Brand Schema
Brand: Vox Animus

Video testimonials reimagined

Challenge

The BEFORE site treats customer testimonials as a volume game: "at scale," "powerful social proof," "effortless." It reduces genuine customer experiences to metrics and review counts. The product screenshot shows a meeting room, not actual stories.

Target User

B2B marketing directors who are frustrated that their "500+ five-star reviews" convince no one. They understand that real persuasion comes from narrative, not numbers.

Key Insight

Star ratings say nothing. One genuine customer story changes more minds than fifty shallow reviews. The brand needed to feel like an editorial publication, not a feedback widget.

Fable is a fictional brand from the Vox Animus demo library. This case study demonstrates the Brand Schema methodology using realistic scenarios indie builders face.

Before & After

Same product. Same features. Different strategic foundation.

←Drag to compare→

← Before: Average Prompt

After: Foundation Prompt →

Open Before Site|Open After Site

Component Transformations

Before and after comparisons showing how Brand Schema enforcement changes every touchpoint.

Hero Headline

✗Before

✓After

→

Why This Matters

BEFORE: "Turn Customer Stories Into Revenue." Transactional. Stories exist to make money. AFTER: "Stars say nothing. Stories change minds." Philosophical. Challenges the star rating paradigm directly. The shift reframes what testimonials are for.

Primary CTA

✗Before

✓After

→

Why This Matters

BEFORE: Blue "Get Started Free." Default SaaS. Says nothing about what you are starting. AFTER: Amber "Start collecting stories." Specific action. The color matters. Blue is everywhere. Amber is intentional.

Feature Description

✗Before

✓After

→

Why This Matters

BEFORE: "One-Click Recording" with "intuitive interface." Feature-first. Describes mechanics. AFTER: "Prompts that extract story." Outcome-first. Describes what the customer gets. The question "How would you rate us?" is explicitly rejected.

Schema Artifacts

Enforceable design tokens and rules generated from brand strategy.

brand-schema.json

{
  "brandId": "fable",
  "voice": {
    "archetype": "Thoughtful Skeptic",
    "tone": [
      "thoughtful",
      "editorial",
      "story-focused"
    ],
    "bannedWords": []
  },
  "colors": {
    "primary": "#F59E0B",
    "semantic": {
      "deepindigo": "#3730A3",
      "warmamber": "#F59E0B",
      "warmcream": "#FCF9F1"
    }
  },
  "typography": {
    "headline": "EDITORIAL",
    "body": "Sans-serif",
    "mono": "JETBRAINS MONO\n\nCOLOR PALETTE"
  },
  "constraints": {
    "neverUse": [
      "NEVER DISPLAY STAR RATINGS PROMINENTLY",
      "NEVER CELEBRATE REVIEW VOLUME OVER STORY QUALITY",
      "NEVER USE GENERIC BUSINESS STOCK PHOTOS",
      "NEVER USE \"POWERFUL,\" \"EFFORTLESS,\" OR \"AT SCALE\""
    ],
    "alwaysShow": [
      "EDITORIAL for headlines",
      "TRUST, DEPTH, THE WEIGHT OF A GOOD STORY"
    ]
  }
}

#F59E0B

Editorial Palette

Deep Indigo (#3730A3) for trust and depth. Warm Amber (#F59E0B) for action and narrative warmth. Cream background (#FCF9F1) gives editorial paper feel.

Serif Headlines

Editorial Serif + Clean Sans

High-contrast serif for headlines signals storytelling craft and editorial authority. Clean sans-serif body for readability.

Thoughtful Skeptic

Questions the value of star ratings. Respects narrative craft. "Your customers have stories. Star ratings cannot tell them."

5 Never Rules

Never display star ratings prominently. Never celebrate review volume over story quality. Never use stock photos. Never say "powerful" or "effortless." Never sound like a review platform.